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Our Story

2011

Founded in August 2011

Once Upon a Smile was founded by Daniel Jillings and Danny Miller, to provide emotional and practical support to bereaved families, after it became apparent that there was a lack of support for families after the death of a loved one, specifically a parent or child/sibling.

We understood that families are often left to grieve alone with no, or little support available and this can often have a devastating impact on family life and children.

We decided that we would support bereaved families at their time of need, now we just needed to determine, how.

Once we decided how we wanted to support, the name quickly followed, Once Upon a Smile.

A charity that provides support to bereaved families after the death of a parent or child/sibling by offering financial support and respite breaks.

We knew new needed to be methodical in how families could access the support we was providing and decided on allowing referrals to be made on behalf of families by hospitals and hospices.

We understood early on that the most important attribute would be ‘long term support’, and knew the charity would need to be based on a solid financial infrastructure.

2013

Building support for bereaved children in schools.

We saw an increase in referrals from hospitals, hospices and charities. We made a decision to ensure educational authorities such as schools and colleges was aware of the support that we provided.

Once schools began to make referrals, we found that a large percentage of these referrals was seeking children’s bereavement support for their pupils.

We identified that as well as a severe lack of support of this kind, where this support was available there was often a large waiting list or a compulsory ‘grieving time.’

We were shocked at how children were not being offered the support they needed and the common rule of a ‘grieving period’, for those that were able to access such support.

2014

We added new additional support types!

Having identified a severe lack of support to children following the death of a loved one, we launched our Children’s Bereavement Support Groups (CBSG).

These groups are where children take part in fun-based activities, helping children to understand and express their emotions safely. We realised that this opportunity allowed children to build friendships with other children who have been through a similar experience and allowed them to discover they are not alone.

2017

Our team grew!

In 2017, children’s bereavement support become our most requested support type with both primary and high schools making a high percentage of referrals.

Our bereavement team grew from 1 full time member of staff to 3. We also identified the need for our charity to purchase a property that offered the opportunity of privacy and space to ensure we could maximise and increase our support for bereaved children.

This marked the beginning of the initial plans for Sidley House, a bereavement centre for children – becoming a central focus.

2017

We received the GMP badge of honour

The support our charity provided to the families of those affected by the Manchester attack in 2017, was rewarded by Greater Manchester Police with their badge of honour.

The charity was later highlighted in The Kerslake Report commending the supported Once Upon a Smile provided.

2018

We received a Queens Award

Our team was invited to have tea with the Queen at Buckingham Palace in honour of receiving the prestigious Queens Award.

2019

Sidley House

Sidley House, Greater Manchester’s first dedicated children’s bereavement centre opened.

The centre opened with 10 themed rooms uniquely designed by bereaved children, allowing them to explore their imagination and express their emotions safely.

2023

We’re Here For You Launch

Our support for Primary schools evolved with the launch of a resource to support children in those first few days following the death of a loved one.

Every Primary school in Greater Manchester are offered the We’re Here For You resource-a comfort for children.

2024

Making a difference in the community

The charity won at This is Manchester Awards, being recognised for making a meaningful difference in the community. A fantastic achievement for a team of 7.

2025

A new look for the charity

We had a rebrand. Our new look reflects our compassionate, child-centred approach to bereavement support creating a fresh identity which appeals to both young people and supporters.

Follow our Journey

Founded in August 2011

Once Upon a Smile was founded by Daniel Jillings and Danny Miller, to provide emotional and practical support to bereaved families, after it became apparent that there was a lack of support for families after the death of a loved one, specifically a parent or child/sibling.

We understood that families are often left to grieve alone with no, or little support available and this can often have a devastating impact on family life and children.

We decided that we would support bereaved families at their time of need, now we just needed to determine, how.

Once we decided how we wanted to support, the name quickly followed, Once Upon a Smile.

A charity that provides support to bereaved families after the death of a parent or child/sibling by offering financial support and respite breaks.

We knew new needed to be methodical in how families could access the support we was providing and decided on allowing referrals to be made on behalf of families by hospitals and hospices.

We understood early on that the most important attribute would be ‘long term support’, and knew the charity would need to be based on a solid financial infrastructure.

2013 – Building support for bereaved children in schools.

We saw an increase in referrals from hospitals, hospices and charities. We made a decision to ensure educational authorities such as schools and colleges was aware of the support that we provided.

Once schools began to make referrals, we found that a large percentage of these referrals was seeking children’s bereavement support for their pupils.

We identified that as well as a severe lack of support of this kind, where this support was available there was often a large waiting list or a compulsory ‘grieving time’.

We were shocked at how children were not being offered the support they needed and the common rule of a ‘grieving period’, for those that were able to access such support.

2014 – We added new additional support types!

Having identified a severe lack of support to children who have suffered the loss of a loved one, we have launched our own Children’s Bereavement Support Groups (CBSG). The group are for children and young people who have been bereaved of a parent, main carer or sibling.

Our groups are held in a fun and safe environment where children take part in fun based activities, allowing children to understand and express their emotion.

The group sessions allows the children to build friendships with other children who have been through a similar experience and allows the children to discover they are not alone in being bereaved of a parent or sibling.

2017 – Our team grew!

In 2017, children’s bereavement support become our most requested support type with both primary and high schools making a high percentage of referrals.

Our bereavement team grew from 1 full time member of staff to 3.

We identified the need for the charity to purchase a property that offers the opportunity of privacy and space to ensure we can maximise and increase the number of support groups and types available to us.

Our own property will be a dedicated children’s bereavement centre and headquarters.

2019 – Sidley House

In March 2019, we opened the doors to Sidley House, Manchester’s first dedicated children’s bereavement centre.

Sidley House is a dedicated bereavement centre and head office of Once Upon a Smile and has rooms dedicated to specific activities to allow bereaved families to express in a fun and safe environment both in groups and individually.

2022 – We’re Here For You Launch

Our support for Primary schools evolved with the launch of a resource to support children in those first few days following the death of a loved one.

Every Primary school in Greater Manchester are offered the We’re Here For You resource-a comfort for children.

2024 – Making a difference in the community

The charity won at This is Manchester Awards, being recognised for making a meaningful difference in the community. A fantastic achievement for a team of 7.

2025 – A new look for the charity

We had a rebrand. Our new look reflects our compassionate, child-centred approach to bereavement support creating a fresh identity which appeals to both young people and supporters.

Sidley House, our dedicated children’s bereavement centre.

With ten dedicated support rooms, designed by children of Once Upon a Smile, these rooms include a chill out room, baking room, arts & crafts room, Lego room, music room, young person support room and a cinema/games room.

Sidley House offers a bright, colourful, safe space for children and young people to express their emotion.

Sidley the Once Upon A Smile mascot

Ways you can get involved!

There are lots of ways to show your support to Once Upon a Smile and help us to reach more families at their time of need.