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14 Years of Supporting Bereaved Children

Charity Marks Milestone with a Call for Community Support This Summer

This August, Once Upon a Smile, Greater Manchester’s only dedicated children’s bereavement charity, celebrates 14 years of providing vital emotional and practical support to children and families following the death of a loved one.

Since its founding in 2011, Once Upon a Smile has supported thousands of children aged 3–18 across the region through one-to-one and group bereavement sessions, play and creative activities, and practical family support.

Operating from Sidley House in Trafford, a one-of-a-kind children’s bereavement centre, the charity offers a warm, safe environment where children can explore their grief through play, creativity, and peer connection. With themed spaces including a LEGO room, cinema, music zone, and baking space, Sidley House is designed to help children express feelings they may not yet have words for.

“We’re incredibly proud to reach this milestone, says Daniel Jillings, Co-Founder and CEO of Once Upon a Smile. Every year, more families come to us for support. Our charity is about helping children rebuild their confidence, find joy again, and know they’re not alone.”

To mark its 14th birthday, the charity is inviting the public and local businesses to get involved by donating, fundraising, or attending a birthday event. From bake sales and dress-down days to corporate sponsorships and monthly giving, there are many ways to support.

How to Help:

  • Donate on the charity JustGiving page
  • Fundraise at work, school or in your community
  • Join a birthday event or become a partner
  • Share the charity’s message to raise awareness

Every penny raised helps Once Upon a Smile continue its work with grieving children—offering support that is immediate, tailored, and long-lasting.

“Together, we can make every smile count and ensure no child grieves alone,” adds Daniel Jillings.

It's our birthday! A green and white wave background with the charity logo and a cartoon bear waving.

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